Month: December 2017

I posted my first ever blog post and I failed. Ok maybe I’m slightly exaggerating.

But, I also aced it. Let me explain why…

Last week, my journey of personal branding started with the creation of my own website accompanied by my first ever blog post. I was so excited to get the content up online that I quickly put together the post and had a bare boned website up and running. There was nothing on the website, no content, no theme, no pictures, no mission statement, no logos and basically no clue at all.

So I go ahead and post the link on LinkedIN and Facebook thinking that a couple people might take a look at it and happily log out for the night.

Wow was I wrong!

By the end of the second day I had people calling me, family and friend’s texting and instant messaging me on Facebook all over this one blog post. So I decided to log into my WordPress account and see over 150 views on the blog! How Exciting!

Then a good dose of reality hit while at work the next day. A good friend of mine who I consider an expert in personal branding and social media Keiron Berndt sees my webpage and literally face palmed in front of me. He gave me a quick 30 minute tutorial on creating a webpage theme and introduced the idea of using images to compliment the wording. He also pointed out that my blog was one very long winded paragraph that was difficult to read.

So I was back at square one, I wanted to redo everything and rewrite the post. I thought about it more and decided to make this a true learning experience by keeping the original post to look back at one day. You can find the original post here.

Some takeaways for you when you’re creating your own website and blog that I learnt in this process:

• Devise a plan and ask yourself who your blog is for? What will it offer? Where will it be available and published?

• Create written goals such as a basic publishing schedule whether it is once a day or once every couple weeks.

• You are your brand and your website is a direct reflection of the image you want to portray. Be sure to include an “about me” page with a picture of yourself.

• Research experienced bloggers and some of the content they create by focusing on what their website theme looks like, how it is laid out and the writing style. WordPress and Blogger have some great blogs to explore.

• Be authentic and you’ll find that it doesn’t take energy to create content that you truly enjoy.

Thank you for reading and please follow my blog through the menu of this page. Also, please follow me on Instagram at trevorlubinski to keep up to date with my learning journey!

I would like to take a minute to introduce myself to you. My name is Trevor Lubinski, born and raised in Winnipeg, Manitoba. I have a passion for seeing the individuals around me be the very best that they can be in their professional and personal lives.

Life is a learning journey. Someone great once told me “while your laying in bed at the end of a busy day to take a minute to reflect. Think of a couple things you learned that day that you didn’t know when you woke up. You will be pleasantly surprised.” This has resonated with me ever since the first time I heard it, I literally find it impossible to sleep before I take a minute to reflect on the day.

Education is what also defines me, it’s funny because people know me as the guy who never left school, a perma-student. After graduating from University of Manitoba with Bachelors of Arts Adv. Majoring in Psychology and minoring in Business Organization I never stopped there! I took 3 years of general science courses, graduated with a certificate in Human Resource Management and am currently almost completed the Program Development for Adult Learners certification at the University of Manitoba.

Throughout school you’re always asked that looming and seemingly unavoidable question; “What do you want to be? and what separates you from everyone else?”. It’s a difficult question to answer if you try to think about it from the wrong perspective. People don’t normally have one major thing that separates them from others. For me it’s the small things that add up. My passion for others is what drives me out of bed every morning and what helps me strive for ultimate potential. I push myself every day to go above and beyond and was taught by my parents that “good enough” won’t get you where you need to be and won’t make a lasting difference.

By day I am a Learning Manager at B.A. ROBINSON in Winnipeg, Manitoba and by night I am a lifelong learner, a sports fanatic and socializer. I really hope you have enjoyed reading this as much as I did writing it and would love to hear from you if you have any other questions about me. I will be writing a series of blog posts, reviews and testimonials on the current and future trends in learning, development and personal branding.